Business Appointments 2021

BUSINESS TICKETS CLOSE JUNE 30

Further Your Business Relationships:

We were happy to have publishing industry businesses take business appointments in 2021.

Kevin Tumlinson Draft2Digital team discussed anything about self-publishing. Attendees learnt more about the opportunities for books in digital, print and audio and the latest marketing tips. Draft2Digital has been the leading distributor of ebooks online, worldwide, since 2012. We have helped more than 70,000 authors publisher more than 250,000 books, in every country on the planet, and all for free. We take a 15% cut of royalties on sales made through our platform—and that’s it. No fees. You own all the rights to your book. And we’ll be here to support you the whole way. Learn more at Draft2Digital.com. Kevin will be taking online appointments.

We welcome Debbie Lee from IngramSpark. IngramSpark provides print on demand and global distribution services for authors, and Debbie is happy to provide guidance on using Ingram Spark to self-publish their titles for those who book a business appointment with them. Ingram have an Australian-based customer service team who provide guidance and support throughout the process, from questions about setting up an account, to file requirements for print and/or ebook format, to tracking orders, or pricing for retail sale. We work with publishers large and small and can often convey market knowledge and insight from a local and global perspective. Debbie will be taking live appointments.

ASA‘s Jodie Spiteri-James will offer advice on the various pathways to publishing for aspiring authors, as well as mentorships and workshops. Emerging authors might be interested in our advice service where you can ask about any aspect of publishing and our Contract Assessment Service in which we conduct a legal and industry review of your publishing offer. Established writers can benefit from our workshops on reinvigorating your career and our advocacy efforts to improve the returns to all authors. All writers can enter their books into our monthly bulletin New to View, which showcases new publications. Jodie will be taking live appointments.

Nick Coveney from Kobo will be available for appointments with the Toronto team. Through KWL (Kobo Writing Life) authors can publish directly to Rakuten Kobo globally with 23 dedicated localised stores offering dedicated promotions, and benefit from our exclusive relationships with several leading retail partners including Walmart, Bol.com, Fnac and Booktopia. Kobo offers readers the best possible experience for reading or listening to their favourite books via the Kobo apps or directly via our dedicated Kobo devices. Nick and the Toronto team will be taking online appointments.

Scott Curry and Will Dages will take online appointments for Findaway Voices.


Kevin Tumlinson – Draft2Digital

Kevin Tumlinson is the Director of Marketing & Public Relations for Draft2Digital, as well as an award-winning and bestselling author, the host of several popular podcasts, and the co-founder of Author.Email. Through his work he has helped thousands of will-be authors to build successful publishing careers. He is currently traveling full-time with his wife, Kara, and their tiny dog, Mini, living out the #VanLife across the United States. Learn more about Kevin at KevinTumlinson.com or AuthorOnTheRoad.com.

What does your business offer, what is it that you do?

Draft2Digital is the leading online distributor of ebooks, worldwide. We offer free conversion from Word or RTF files to industry-standard ebook formats, and to a print-ready PDF. Included in our free conversion is automated front matter and end matter, including Also By pages, author bios, table of contents, New Release Notifications for readers, and a “what to read next” preview you can include to promote your next book.

How might you help an aspiring author? An emerging author? An established author?

Our principle tenet is a commitment to helping authors of all levels to reach their ideal readers worldwide, without unnecessary overhead. Our conversion and layout tools are free, and you own your ebook 100%. If you distribute to our ever-growing catalogue of retailers worldwide, we take 15% only after the sale is made. We ensure that you are paid once we receive funds from your sales, by the next fifteenth of the month. But perhaps the resource that most authors depend on most from us is our Author Support. We have a team of support personnel in Oklahoma City who will do everything possible to solve your problems, as they arise, as quickly as they can be solved.

If someone is traditionally published, what opportunities might they have with you?

Traditionally published authors could use us to publish ancillary titles, such as reader guides or short fiction, or books that are not under contract. We also offer a very extensive pool of resources for learning about marketing, craft, and more, through our blog, podcast, and livestreams.

Is there anything an author should have on hand for their consultation with you?

If we’re going to talk about marketing and distributing your books, it helps to have your website ready, and a brief rundown of how you are currently marketing, if you are. But for the most part, our people are ready to answer just about any question you have, and there’s not really anything required.

What research should they do before their appointment?

Take a look at https://draft2digital.com beforehand, read through the FAQ, and peruse the blog. It will help familiarize you with us and what we do, and make it a lot easier to home in on your specific questions.

Do you have any standout questions or memorable anecdotes from previous business appointments (or even from something you did /asked and would do differently)?

One question we get asked a lot is basically “Yeah, but really, how much does this cost?” The honest answer is that it really is free, and the only time we make money is when you make a sale through one of our distribution channels. We take 15%, and that is it. I promise. No fees, hidden or otherwise. 

D2D Print works a little different, but it’s still in beta testing. We explain the various retailer percentages when you join the beta, but there are still no fees. Just percentages of the sale.

What is something you wish people would ask more often?

Well, if you’re talking to ME (Kevin Tumlinson), I’d love to answer questions about writing craft from time to time. Mark Lesli Lefebvre can also answer these questions. Dan Wood isn’t (yet) an author, but he might be able to muddle through. For the most part, though, everyone on the team can answer questions about marketing and about D2D’s various tools.

What opportunities are out there for writers they might not be aware of?

LIBRARIES. We’ve learned over the past year just how important and lucrative a good library distribution strategy can be for authors. Ebooks in libraries had a huge uptick over 2020, for obvious reasons. We think this is an opportunity that is largely overlooked by authors, and we offer a lot of ways to distribute to large networks of libraries worldwide. 

Do you have any special tips for appointments using Zoom?

Find a good connection, wifi or otherwise. Use headphones. And if you have it, use a good microphone. But otherwise, we will make things work no matter how we have to connect!

Any other advice to your potential clients?

Come to these sessions with about three questions you really need or want answers to, and have maybe 3-5 that you can bring up if we have time. Some questions take longer to answer than others, and since time is limited we should address the biggest things you’re thinking about first.

ONLINE APPOINTMENTS

Debbie Lee & Melanie Coles – Ingram Spark

Debbie Lee isSenior Manager, Content Acquisition and Business Development, Ingram Content Group
Debbie began her career as a sales rep in the trade publishing market some 30 years ago. She then moved to educational publishing, becoming a Publisher of academic and professional texts. In 2014 Debbie joined Ingramand now provides print-on-demand and global distribution solutions to publishers large and small, from multinationals to local presses and self-published ‘authorpreneurs’.

Melanie Coles spent her best school years immersed in writing and literature, only to lose her mojo shortly after graduating high school. Discovering it in the dead of night some twenty years later, she wrote her first full-length romance novel and successfully pitched it to Escape Publishing at her very first RWA conference in Melbourne in 2015.

A chance introduction at last year’s RWA cocktail party resulted in a career move to Ingram Spark, where she now helps authors from all genres achieve their self-publishing dreams. She juggles writing with her Ingram career and life as a single mum to two sports-crazed sons.

IngramSpark provides print on demand and global distribution services for authors, and Melanie is happy to provide guidance on using Ingram Spark to self-publish their titles for those who book a business appointment with her.

Book a Business Appointment with Debbie and Melanie to:

  • Learn more about printing options with IngramSpark
  • Understand the benefits of using our Global Distribution network for print and ebooks
  • Discuss your existing IngramSpark account queries

What does your business offer, what is it that you do?

We offer a print-on-demand service to authors and publishers, whether just one copy of a single title to as many copies of any number of titles as required in a single order. We also make titles available for sale to a vast global retail market – and pay the author/publisher for each and every sale.

How might you help an aspiring author? An emerging author? An established author?

We have an Australian-based customer service team who provide guidance and support throughout the process, from questions about setting up an account, to file requirements for print and/or ebook format, to tracking orders, or pricing for retail sale. We work with publishers large and small and can often convey market knowledge and insight from a local and global perspective.

What are the specific benefits you offer to Indie authors?

IngramSpark is a platform that was specifically designed for the needs of Indie authors, enabling small order printing for delivery anywhere in the world within days. It also provides access to a vast network of channel partners (online and physical retailers, library suppliers, wholesalers etc), for global distribution of both print books and ‘e’. There is no guessing in terms of print runs, no excess stock/storage costs/wastage – you just print what you need when you need it and you never lose a sale.

If someone is traditionally published, what opportunities might they have with you?

They can encourage their publisher to upload files to an Ingram account for global distribution via the retail sector. This will also ensure a title never goes out of print, as a single copy can be printed literally ‘on demand’, if and when required. It might well be that their publisher is already a customer of IngramSpark or Lightning Source (the equivalent platform for larger sized publishers)!

Is there anything an author should have on hand for their consultation with you?

They can come with questions, with a specific book in mind, or they can just come to learn. Nothing else required☺

What opportunities are out there for writers they might not be aware of?

LIBRARIES. We’ve learned over the past year just how important and lucrative a good library distribution strategy can be for authors. Ebooks in libraries had a huge uptick over 2020, for obvious reasons. We think this is an opportunity that is largely overlooked by authors, and we offer a lot of ways to distribute to large networks of libraries worldwide. 

Do you have any special tips for appointments using Zoom?

Find a good connection, wifi or otherwise. Use headphones. And if you have it, use a good microphone. But otherwise, we will make things work no matter how we have to connect!

Any other advice to your potential clients?

Start writing! Do your research. Use the IngramSpark online resources to think about format, trim size, stock type and pricing. Set up an account in preparation for loading your title in paperback, hardback and/or ebook format.

LIVE APPOINTMENTS

Jodie Spiteri-James – ASA

Jodie Spiteri-James worked in Publishing in both fiction and non-fiction, as a Sales Director and Managing Director. After becoming a coach and specialising in Professional Development Jodie trained speakers, assisting them to hone their message and become a powerful voice. Jodie is now pleased her two worlds of publishing and professional development have collided at the ASA. Jodie is passionate about assisting others to bridge the gap of their knowledge and go on to make a difference in the world.

What does your business offer, what is it that you do?

The ASA is a membership organisation; the national peak industry body for writers and illustrators in Australia. We offer advice, support and advocacy. We’re here to help you build your career, provide access to a community of creators and advocate for robust copyright, fairer contracts, digital lending rights and so much more. Check out our range of services at Asauthors.org.

How might you help an aspiring author? An emerging author? An established author?

We offer advice on the various pathways to publishing for aspiring authors, as well as mentorships and workshops. Emerging authors might be interested in our advice service where you can ask about any aspect of publishing and our Contract Assessment Service in which we conduct a legal and industry review of your publishing offer. Established writers can benefit from our workshops on reinvigorating your career and our advocacy efforts to improve the returns to all authors. All writers can enter their books into our monthly bulletin New to View, which showcases new publications.

  • What are the specific benefits you offer to Indie authors?

Indie authors will be interested in our resources and workshops on self-publishing. They also might wish to include their titles in our International Marketplace Catalogue. We offer a distribution partnership which indie authors may like to consider for national distribution of printed books into bookshops, airports and libraries!

If someone is traditionally published, what opportunities might they have with you?

Our Contract Assessment Service receives such positive feedback. It is a subsidised affordable way of optimising your traditional publishing contract offer. These days, even traditionally published need to be up to date on affordable marketing initiatives and you might enjoy these resources. Lastly, we have successfully helped out authors in dispute with their publishers. If you find yourself unsure of your rights or a way forward, the ASA is here to help. 

The professional development program has been reinvigorated with many new and exciting workshops and sessions plus members have the chance to pitch directly to publishers and agents in our Virtual Literary Speed Dating event run several times a year.

Is there anything an author should have on hand for their consultation with you?

No need to bring anything!

Any other advice to your potential clients?

Only that you should consider joining the ASA! I am looking forward to meeting many writers at the Conference. 

LIVE APPOINTMENTS

Nick Coveney & The Toronto Team – Kobo

.

Nick Coveney is a digital content expert, a storyteller, Ribena activist and all round geek. More recently he’s become involved in grass-roots inclusive Sports which is an unlikely but very enjoyable new interest. Nick is passionate about all things digital – particularly tech, books and computer games. He is the Publisher Relations and Content Lead for Rakuten Kobo, leading their business strategy, content and partnership programmes in the U.K., Australia and New Zealand.
He joined the Rakuten Kobo team after more than nine years in a variety of leading digital roles in the industry. Firstly at Hachette UK, where he worked with a number of bestselling authors to bring their content to life digitally.

What does your business offer, what is it that you do?

We are a global leading digital bookseller focused on making reader’s lives better by bringing them the very best storytelling.

How might you help an aspiring author? An emerging author? An established author?

Through KWL (Kobo Writing Life) authors can publish directly to Rakuten Kobo globally with 23 dedicated localised stores offering dedicated promotions, and benefit from our exclusive relationships with several leading retail partners including Walmart, Bol.com, Fnac and Booktopia. Kobo offers readers the best possible experience for reading or listening to their favourite books via the Kobo apps or directly via our dedicated Kobo devices.

  • What are the specific benefits you offer to Indie authors?

We offer a free and easy to use indie publishing platform which enables authors to set up an account and begin publishing their titles directly through KWL within minutes. With competitive royalties the ability to set and amend pricing on the fly, enter into multiple promotions globally and leverage our retailer network there are many benefits to publishing direct through KWL.

If someone is traditionally published, what opportunities might they have with you?

We are always looking to celebrate traditionally published authors who chose to go wide and embrace the opportunities of publishing direct to Kobo – there lots of unique ways for authors to share their stories we have a popular KWL podcast series in addition to facebook live events.

Is there anything an author should have on hand for their consultation with you?

Any information about their titles or questions about how we can.

Any other advice to your potential clients?

We’re here to help so any questions.

ONLINE APPOINTMENTS

Scott Curry Marketing Manager and Will Dages Head of Findaway Voices

Scott Curry is the marketing manager for Findaway voices and can advise on marketing strategy, websites, evaluations, consultancy and best practices. Will Dages is the head of Findaway voices and will discuss anything audiobooks.

Findaway Voices – your audiobooks everywhere. Everything you need to create and sell professionally-narrated audiobooks.

What does your business offer, what is it that you do?

Scott will be focused on Marketing Strategy (website and marketing evaluation/consulting/best practices) and Will anything audiobooks.  

How might you help an aspiring author? An emerging author? An established author?

Help them understand the value of audiobooks as part of their author business, market trends, insights. 

  • What are the specific benefits you offer to Indie authors?

The ability to sell audiobooks worldwide.

If someone is traditionally published, what opportunities might they have with you?

If they have their audio rights, they can work with us easily. If they do not, they’ll need to get their rights before pursuing independent audiobook publishing.

Is there anything an author should have on hand for their consultation with you?

Specific questions, their website URL.

What research should they do before their appointment?

For Scott, their email list size and metrics, examples of what they’re sending, lead magnets, what advertising they’ve done with metrics